Business plant of E T Enterprise

Business plant of E T EnterpriseE.T Enterprise is a partnership which manufactures traditional cake , bahulu. This union is established on Jun 2008 and commenced on July 2008. This partnership approachs RM 323,857.00 which mostly the amount is contributed by the six partners and the rest being financed by loan from bank. The location of this community argon at the Meru and it is a base to produce the bahulu because it is next to the rude(a) material and labour sources which is the vill board people.The target market consists of the community in Shah Alam and Klang ara. Theres no restriction in terms of the age group of the target market for its bahulu as bahulu can be enjoyed by more , regardless of ethnicity and social background. From our analyse , the estimated size of our market is approximately RM1, 379,413. There argon 3 main(prenominal) competitors that sell bahulu in Shah Alam Kelang which consist of J.K. Enterprise , S.U. Enterpise and S.A. Enterpise. The types of bahulu that this play along walk to the guests are bahulu with drub ( strawberry , vanilla extract and chocolate ), cup bahulu with cream and topping , birthday bahulu and wedding cup bahulu.For each types of bahulu , this company rig the price by using the cost based pricing. In parliamentary procedure to tug the bahulu , they do gross sales promotion like giving bahulu sample and discounts to the guests. Hence , they advertise the bahulu in some local magazines. This company too founder their own website to enable the customers to gain information ab come on their point of intersection. The company distribute their crop through retailers around Shah Alam , Klang and Meru. They estimate the sales based on the customers awareness or so their product and seasonal agents like Hari Raya and wedding seasons.For operation , they apply the Just in Time concept where the entire of give notice product is sent immediately to their intermediaries and final users which help t hem in derogate the storage cost. All issue is produce based on sales forecast. This company contract Meru as the location because it fulfils the business primary needs. The suppliers are located throughout Klang and Shah Alam.PURPOSE OF BUSINESS PLANThe main purposes of this business plan are To evaluate the project viability and growth potential.To apply for loans from bank as company capital and to know how some(prenominal) each shareh overageers need to invest.To act as a guideline or reference for the management of the proposed business.To altogetherot business resources effectively.To forecast the business performance for better decision making.For better understanding of in and out of the business.BACKGROUND OF THE BUSINESSName of the businessET Enterprise Sdn BhdBusiness deal outLot A-2, Jalan Kemboja,Taman Meru Indah, Kg. Meru,42200 Meru, Klang,Selangor Darul EhsanCorrespondence addressLot A-2, Jalan Kemboja,Taman Meru Indah, Kg. Meru,42200 Meru, Klang,Selangor Daru l EhsanTelephone number03-33925544Form of businessPatnershipMain activityManufacturingDate of business origin1st July 2008Name of bankBank IslamBank account number13-456-01-556634-1Equity contributionRM 263,643The preceding(prenominal) is the logo of this company business. The word E stands for modernization. It relates to their business where them want to introduce the bahulu to the wide global market. what is more , their similarly do some innovation to their bahulu in mold to modernize it so that it can be accepted glob entirelyy. Traditional stands for the type of business that thier run which is the traditional malay provender , bahulu. This company adopt the word traditional so that people will easily relates to their business with the traditional malay food. In their logo , they have chose two colours which are blue and red. Blue stands for innovation that they do to the bahulu in order to modernize it and to attract people to buy it. While red stands for the spirit to develop the traditional business and to introduce bahulu to global market. Hence , this comapany besides include their motto in the logo so that people will actually know that they offer them with toothsome , feel bahulu and they also care for the family that their have with the customers.BUSINESS NAMECARDLot A-2, Jalan Kemboja,Taman Meru Indah, Kg. Meru,42200 Meru,Klang,Selangor Darul Ehsan.No. Tel 03-8885258Website www.et_enterprise.com.myLOCATION OF COMPANYThis company located at Meru , Klang.THE organizational PLANVisionTo internationalize traditional cakes ( bahulu and others in the emerging ).MissionTo modernize traditional food. buttTo market traditional food ( for now bahulu ) in whole Malaysia.ORGANIZATIONAL CHARTMOHD.ABD.HALIM salt away SALANI(GENERAL MANAGER)MOHD EFI BIN TASNIMUDDIN(Financial Manager)ASMA BINTI RUSTAM( subprogramal Manager)MOHDHASHAMUDDIN BIN HASSAN(Administrative Manager)IRMAWATI BINTI ROSLAN(Marketing Manager)ADIBAH BINTI AHMAD DAUS(Direct Wor kers)FATIMAHBINTI HASSAN(Direct Workers)MOHD MUADZ BIN MAHMOOD(Direct Workers)NURUL ATEKAH BINTI MUHAMAD ALIAS(Asisstant Marketing Manager)JOB DESCRIPTIONPositionResponsibilitiesGeneral carriage act as as a superior of company that monitoring all activities in the company.Act as legitimate person that approve the activities and financing.Have a power to control the companies.Ensure the performance of company is of all time good.Always care about society of employee and partner.Administration managerHelp the entire department in area of administration.Determine the rate of employee and partner.Always keep the power clean.Help the General Manager.Marketing manager diagnose up ones mind the target market for the production.Ensure all the goods are sold.Do forecast sales for the company.Find the best strategy to attract customer.Find the solution to become a winner in rival between competitors.Find the potential market for the company.Assistant trade managerHelps the marketing mana gerOperation managerFind the best supplier for the company.Ensure the operational is operating wisely without problem.Ensure all the goods in a good quality.Ensure the all production is following the planning.Make sure all production is enough to support the demand from customer.Financial managerPrepare the financial statement.Ensure the company has sufficient cash to do an activity.Always find the solution to cut the cost and expenses.WorkersProduce the productEnsure the factory in clean and clear after workingTHE marketING PLAN yield CONCEPTThe product that this company offers to the customers is bahulu. They have done some innovation to the bahulu in order to work out it look divergent and attractive than other ordinary bahulu. They also modernize the bahulu so that in the future it can be accepted globally. The types of bahulu that their offer to the customers are Crme Bahulu ( strawberry , vanilla and chocolate ), cup bahulu with Crme Topping , Birthday Bahulu and Wedding Cup bahulu. Crme Bahulu is the main product which will be distributed to the retailers. While for Cup bahulu with Crme Topping , Birthday Bahulu and Wedding Cup bahulu are the types of products that their offer to the customers for monastic order purposes. With these varieties of products , theis company hope that they are able to compete with other competitors and able to gain more customers. at any rate that , they also ensure that our bahulu is delightful so that customers will satisfy with the taste and quality. Below are the packages that this customer offer to the customers.a) Crme Bahulub) Birthday Bahuluc) Wedding / engagement / other occasionsi) Gift to the guestCrme Bahulu ( 1 box contains 3 bahulu inside )ii) Cupbahulu with Crme Toppingiii) Wedding Cup bahuluTARGET MARKETSince the factory is located in Meru , Klang and its also near to Shah Alam , target market would be the customers in Klang and Shah Alam. most(prenominal) people are already familiar with bahulu as one of Malay traditional cakes which are served during Hari Raya and are enjoyed by many. therefrom this company bahulu and cup bahulu can also be enjoyed by all age groups. It means that , in term of demographic segmentation ,their focusing on customers from all age groups who cognise in Klang and Shah Alam area. Since they also accept customized orders for certain occasions such as birthdays and weddings , they give a trash more focus on those in the age group of 1 35 years old as they are at the age where they like to have birthday celebrations with their group of friends and families as hygienic as getting married. This is where they will focus to sell the birthday and wedding cup bahulu.Besides that , they also segment our market into separate psychographic profiles. Since the bahulu and cupbahulu are modernized version of the traditional bahulu , they seek to first seizure the interest of those who are adventurous and love to decide out new things besides being food ent husiasts. This company hope that through them , it could reach out to other more conservative customers by recommending our delicious and unique bahulu and cup bahulu to others.MARKET SIZEMarket size is the total potential purchase that is pass judgment from the target market.According to a July 2006 census , the population of Shah Alam stood at more than about 580,000 while Klang population stood at 683,000 which make the total population amounts to 1,263,000. This company estimated that 50% of the total population deplete bahulu. Therefore ,50% x 1,263,000 = 631,500Among the 631,500 who eat bahulu , their estimated that 39.5% of them would pick bahulu as their favourite snacks or deserts and thus eat more bahulu than others. Therefore 39.5% x 631,500 = 250,000From this 250,000 people , the estimated percentage of those who are more adventurous and would like to try the modernized version of bahulu is 25%. Therefore 25% x 250,000 = 62,500To conclude , from the total resident of 1 ,263,000 in Shah Alam and Klang, 62,500 people would be interested to buy modernized bahulu.After determining the market size , they target the estimated value of the market size. Usually the bahulu are sold in packets of 10 or 20 per packet. From the survey conducted , they found out the average price for a packet of bahulu is around RM 6.00. The survey was conducted by canvass the prices of the packets of bahulu which are sold by various manufacturers.Therefore the value of the estimated market size is62,500 x RM 6.00 = RM 375,000 distinctiveness OF THE COMPANYThey could reach both the customers in Shah Alam and Klang with the help of the distributors. This company offer more varieties of bahulu and its safe to tell apart that this coampany among the first company to invent cup bahulu.They strategically located near them raw materials and source of labours which enabled them to minimize the cost of production.MARKETING STRATEGIESThe next step in marketing plan is marketing stra tegies. There are four key variables of marketing strategies which are product , price , promotion and hindquarters. This company realize that marketing strategies will give big impact to the companys sales. Therefore , they have developed specific strategies for each factor of the marketing strategies.PRODUCTAs stated before in the product concept , this company offer several products to the customers which are Crme Bahulu , Cupbahulu with Crme Topping , Birthday Bahulu and Wedding Cup bahulu. With the motto quality , delicious and relation , they are not only focusing on the taste of the bahulu , but also care about the quality of their bahulu. In order to attract customers to buy the product , this company have design the bahulu with different design according to the types of order. Besides that , they boxing the product with clear colorful bendable for those products that will be distribute to the retailers shops. The purpose is to allow customers to see the product clearly. While for ordering packages , the packing are in colorful box and ribbon so that it will look more finical , simple yet beautiful.PRICEBasically , this company use cost based pricing to flummox price on the product. For different types of bahulu , they put different price for it. This is because the amount of material used for different types of bahulu is different from one another. Besides that , they also consider the quality and the preparation steps of the bahulu before put the price. Below are the price for 1 unit of bahulu and the selling prices of our products.Price per unitRM 0.27 + ( 45% x RM 0.27 ) = RM 0.40 / unitTherefore , the price for 1 packet of bahulu which consists of 10 units bahulu will be RM 0.40 x 10 = RM 4.00Selling prices Bahulu with cream ( for dispersion to the retailers ) RM 4.00 per packet( 10 units ). RM 8.00 per packet(20 units ).2. Orders Birthday bahuluRM30.00 pe r tidy sumBahulu with cream ( gift to the wedding quest )RM 1.50 per boxCup bahulu with cream and toppingRM 1.00 per unitWedding cupbahuluRM 360.00 per setPROMOTIONLike many other businesses , they also use few types of promotion tools in order to accomplish the sales promotion objectives. This company use advertising in magazines to promote their bahulu. They also choose to advertise the bahulu in magazine like Rasa because this magazine has its own readers who are interested to know about new foods. Besides that , they also have a own website. The purpose of this website is not only to promote the bahulu , but also to get feed back or any new ideas from the customers in order to improve the bahulu. Moreover , this website is also use to introduce new kind of bahulu to the customers. This website will make the customers approximate to our product because it is easy to access and customers will easily get information about our bahulu.Other than that , they also do sales promotion like giving bahulu sampling and discounts. This company supply their bahulu sampling to the retailers at Kompleks PKNS and Shah Alam Mall , Shah Alam because at shopping mall people usually are interested in exam food and they tend to buy the food if it tastes delicious. For discounts , they only give discounts for order bahulu. For example , if a customer buys cup bahulu with Crme Topping for more than 1000 units , then , 10% discounts will be apt(p) out of the total price.Lastly , the sales team also do personal selling by communicate face to face with the customers and explain to them the types of bahulu that their offer. Not only that , they also give pamphlet and attain card to the customers so that easy for them to contact with them for detail information about their bahulu.PLACEThe factory and office are located at Meru which is near to the town and city like Klang and Shah Alam. Therefore , it will make them easier to promote the product to more wide market including the town people. Besides that , this location is strategic because it is near to the ra w material and labour source which is the village people.This company also realizes that distribution strategies are alpha as it is one of the factors that will contribute to whether the product can be sold effectively or not. To distribute the product , they use two types of distribution strategies which are Manufacturer retailer consumerManufacturer consumerFor distribution that use retailers , they choose four places to sell their bahulu which are Klang ( Pasar Jawa ) , Meru and Shah Alam ( Kompleks PKNS and Shah Alam Mall ). For all the retailers , this comapany agrees to pay them some mission every month. They use retailers to help them to distribute the bahulu in certain places. By using this way , this company could save some cost from renting a shop to sell the bahulu at every place that we want. For direct distribution to the customers , they use this kind of distribution when receive orders from customers. This company will deliver the orders to the customers and no tran sportation cost is charge for area around Klang , Meru and Shah Alam. But if the delivery is outside from these areas , transportation cost will be charged.